The 9-month program will recruit a group of promising Philadelphians between the ages of 18 and 32 to participate in a course designed and taught by renowned creative professionals, businesspeople, technologists, and musicians. Each weekend-long session will focus on a new aspect of building a business, from business proposals and marketing plans, to staffing and finding funding. Throughout the duration of the institute, students will engage in group work and team projects, compete in friendly competitions, and ultimately pitch their businesses to investors in the final session to make their venture a reality.
The hip-hop industry was built by entrepreneurs who revolutionized the world of business. Their creative economy continues to inspire and impact culture, social justice and many other industries well beyond their respective communities.
No, IHHE is not looking for America’s next great emcee. Instead, the program uses hip hop’s best practices to empower enterprising young people from nontraditional backgrounds with the skills necessary to take an idea and make it a reality.
Pivoting away from the classroom, students will receive guidance from experts with real-life experience in business plan writing, marketing, budgeting, pitching and more.
IHHE is an awardee of Knight Cities Challenge, an initiative of the John S. and James L. Knight Foundation. The program, forged by Little Giant Creative, aims to level the playing field for ambitious, nontraditional youth — who, due to a variety of barriers, are too often denied access to the knowledge, resources, and networks necessary to take ideas from concept to reality.